WHY USE THE FORTH METHOD?
- It is a structured 5-step method.
- You discover new customer insights.
- Concepts are checked at customers.
- 3-5 Concrete mini new business cases.
- 100% internal support due to teamwork.
- 30+ succesful implementations in Europe.
FORTH is a customer-oriented and inspiring innovation expedition to create in 20 weeks, new mini business cases for innovative products, services and business models.
- FORTH Innovation is the global leader in structuring the chaotic front end of innovation.
- Was created in the Netherlands by Gijs van Wulfen as the outcome of two decades of focused iteration. Gijs is the author of international innovation bestseller “The Innovation Expedition”.
- Create in 20 weeks, new mini business cases for innovative products, services and business models.
- According to a recent research undertaken by Professor Herman van den Bosch of the Open University in the Netherlands FORTH doubles the innovation effectiveness. In a regular stage-gate innovation process: 37.5% of the screened ideas are launched. In an innovation process, started with the FORTH methodology 77% of the ‘mini new business cases’ are launched.
Use the inspiring FORTH innovation method to create attractive innovative products and services with great internal support with a multidisciplinary team in your organisation.
FORTH in 5 steps
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3
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5
1
Full steam ahead
Build a committed ideation team, draw up a concrete innovation assignment and identify promising opportunities.
2
Observe & Learn
Explore trends, technology, opportunities from the kick-off and customer insights. Choose the most promising opportunities and customer insights.
3
Raise ideas
Develop twelve new promising innovative concepts for products, services or business models in a two day brainstorm. Work them out in concrete concepts descriptions.
4
Test ideas
Check the concepts among the target group in qualitative/on-line research and improve them. Choose the 3-5 best concepts to work out in a mini new business case in the next step.
5
Homecoming
Work out the 3-5 best new product concepts into mini new business cases: a concrete mini business plan per concept. And present them to top masnagement for decision making for further product development in their stage-gate innovation process.
